The best e-commerce software successfully merges appearance, organization and functionality. Businesses should do honest self-evaluations before entering the e-business field. A "business-to-customer" B2C firm will have different needs than a "business-to-business" B2B firm. Likewise, a brick-and-mortar store will have different goals than a completely Internet-based company.

The wise business creates an appealing Web page - with an uncluttered look and a comfortable feel - making the customer visit enjoyable. The best-selling products should be displayed prominently.

An easy "keyword" search box, readily accessible contact information - phone, e-mail and physical - and easy-to-use department tabs are basic necessities.

Web surfers are very fickle. They want variety, ease-of-use and speed. They want one "click" for action.

Businesses should consider which e-commerce software best organizes accounting, Customer Relationship Management (CRM), inventory, order fulfillment, payment processing, sales and shipping. Fees, contract and support will differ.

Standard e-commerce software provides a product catalog, shopping cart, checkout process and online billing. The best e-commerce software directs customers to purchase products with "call-to-actions", using interesting graphics like cartoons or avatars.

Logistics must run efficiently with real-time inventory and data collection. The best e-commerce software provides accurate information immediately. The business must be able to build, maintain and update content without too many interruptions.

Great customer service is essential. Many consumers use the Internet to bypass red tape and bureaucracy. Competitors are only a click away. Successful firms customize and personalize the customer experience, allowing for checking order fulfillment too.

Links to partners and related Web sites are also good demonstrating status in Web community.