E-commerce can be defined as a usage of computers to migrate your business online to support business related transactions. Common usage of E-commerce is visible in marketing, order capture and processing, order fulfillment, end to end inventory management and accounting transactions.

E-commerce is a powerful tool for direct marketers. It provides credibility to the transaction makes communication an inexpensive entity and ensures direct contact with the customers. E-commerce cannot be defined as a direct marketing tool as the complete functionality of its reach is yet to hit the customers.

Elements of a website design can be categorized into accessibility, advertising, aesthetics, content, navigation, speed and updates. Various components and plug-ins are available in the market but the usability of the components or plug-ins improves user experience in cases where the component is integrated into the theme of the business. The important factor is the customer and the website must be customer centric.

Extensive advertising and irrelevant advertising is bound to turn away customers. It affects the loading speed, performance of the website. Advertisement should not overpower the content of the website. Relevant minimal advertising serves as a useful tool to improve search engine rankings and visibility of the website.

Aesthetics and content are mutually inclusive factors of a website. Consistent format with a identical look and feel reduces the learning curve of the customer in site navigation. Content presented in consistent format with appropriate information acts as a trigger to convert the user visit to a sale.

Speed is another important factor of consideration. It is affected by two parameters – graphics and server. Overuse of graphic content increases loading time and a judicious approach must be observed in including video, animations in the content. Content update ensures fresh content and an attractive factor for customers to revisit the site.